06/30/2022 | BY RUTA DEL ROMANCE

Ecotourism, cultural tourism and experience tourism: a sustainable travel trend.

What is Ecotourism?

Ecotourism is a practice focused on contemplation and interaction with the environment. That is, the knowledge and understanding of a region through contact with its flora and fauna. For example, "avitourism", which has been defined as the activity of observing and identifying birds in their natural habitat, in alternative places outside the routes of mass tourism.

Therefore, the main or best destinations for ecotourism are areas with a natural habitat in a good state of conservation, and where there is a responsibility for the protection of the natural resources of the area.


What is cultural tourism?

Cultural tourism is an activity carried out by people with an interest in learning about and witnessing the remains of ancient generations and cultures in various geographical locations. It is an alternative tourism, based on the commercialization and consumption of culture through monuments, ruins, vestiges, among others.

In addition, for some authors, cultural tourism not only contributes to the economic development of an area, but also to social integration and rapprochement between towns, being a bearer of values and respect for cultural and natural resources.

What is Experience Tourism?

The "Experience Tourism", or "Experiential Tourism", is a type of tourism studied by social sciences such as sociology and anthropology, which is defined as the moment in which the person lives satisfying and exciting situations, which leave in it a memory. It is a tourist typology characterized by the presence of various memorable moments.

These "experiences" or memorable moments are dimensioned as sensory, emotional and intellectual, and exist as a result of activities and events outside the person's daily routine.


Learn more about some activities of Experience Tourism, where to do experience tourism and more, in this note

Its sustainability and relationship with the environment:

The practices mentioned above, in addition to aiming to generate unique experiences and experiences for the user and move away from "traditional" mass tourism, also seek to be an environmentally and socially sustainable activity.
This objective is achieved through three main points:

The optimization and care of environmental resources:

The category of previously mentioned tourist practices, depending fundamentally on the environmental richness of its region, is the main interested in maintaining a caring and nutritious ecosystem. In addition, as they are “alternative” tourism practices, a lighter environmental impact is generated than in mass tourist destinations.

The preservation of local cultures:

Ecotourism, experience tourism and, above all, cultural tourism, promote participation and relationships between peoples of different cultures, languages, traditions, etc. This linkage results in amplification in the sense of cultural protection of the user.

The promotion of the economic development of the regions:

Like any tourist activity, alternative tourism practices result in an increase in the wealth of the regions in which they are carried out. Businesses of all sizes benefit directly and indirectly from the investment made in their city, town or community. From the restaurant, hotel and transport sector, to micro-businesses such as artisans.


Bibliography: Rodríguez, D. T. G., Abella, Y. C., & Pineda, C. A. R. (2017). Ecoturismo, turismo experiencial y cultural. Una reflexión con estudiantes de Administración de Turismo. Revista Temas: Departamento de Humanidades Universidad Santo Tomás Bucaramanga , (11), 229-236.